Calls for sus­tain­abil­i­ty often fail when imposed from above, detached from people’s every­day lives. For cred­i­bil­i­ty and impact, actions must be ground­ed in local real­i­ties and respect cul­tur­al diver­si­ty.

The Jena Dec­la­ra­tion (TJD) calls for strate­gies that put peo­ple at the heart of trans­for­ma­tion, con­nect­ing arts, sci­ences, and sto­ry­telling to shape joy­ful and sat­is­fy­ing futures.

The TJD Online Con­fer­ence for Africa 2025 will show­case part­ners from across the con­ti­nent who demon­strate how sus­tain­abil­i­ty can be lived authen­ti­cal­ly and cred­i­bly. By shar­ing tan­gi­ble sto­ries root­ed in Africa’s diver­si­ty, the event high­lights authen­tic­i­ty and cred­i­bil­i­ty as key con­di­tions for mean­ing­ful and last­ing sus­tain­able action.